dimanche 20 mai 2012

Poo wifi

Video source: http://creativity-online.com

Text source: http://www.feeldesain.com
"Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in a campaign by DDB Mexico.

When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of Wi-Fi in the park. The greater the weight, the more minutes are added — and everyone can enjoy a poo-free park."

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